Umar kamani

BAYC #4176

Umar Kamani is a British entrepreneur best known as the co-founder and CEO of PrettyLittleThing, a popular online fashion retailer. Born into the Kamani family, which has deep roots in the fashion industry, Umar, along with his brother Adam Kamani, identified a niche in the online fast fashion space and launched PrettyLittleThing in 2012. The brand rapidly gained traction, especially among young consumers, and has collaborated with various celebrities and influencers. Under Umar’s leadership, PrettyLittleThing became a major player in the online fashion world, with its trendy designs and affordable price points. Outside of business, Umar is also known for his presence on social media, where he shares glimpses of the fashion world and his luxurious lifestyle.